Apple is ‘more like Harry Potter than Pixar’, says Needham & Co.

Mid-eighties crooner, Robert Palmer told us we were Addicted to Love, but he could have said the same about Apple: customers stick with the brand for around a decade, and when they get addicted to iPhones they also get hooked on the company’s services, the latest Needham & Co. research note suggests.

The Harry Potter business

In her latest research note, analyst Laura Martin points out that Apple’s value is not totally defined by its indisputable ability to introduce hit products, but also by its capacity to convince its highly-satisfied consumers to pick up on its sequels.

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