The latest Trendforce data shows Samsung beat Apple in smartphone sales as the euphoria around iPhone 7 is replaced with excitement and anticipation at the $999.99 (?) iPhone 8.
That’s not unusual.
You see, the data isn’t an apples and oranges comparison, in part because it includes all those cheap-as-chips Samsung phones you’ll find for a few dollars in electronics stores everywhere. Those devices don’t really compare with iPhone, and at the high-end Apple remains supreme.