Samsung beats Apple as eyes turn to iPhone 8

The latest Trendforce data shows Samsung beat Apple in smartphone sales as the euphoria around iPhone 7 is replaced with excitement and anticipation at the $999.99 (?) iPhone 8.

Not unusual

That’s not unusual.

You see, the data isn’t an apples and oranges comparison, in part because it includes all those cheap-as-chips Samsung phones you’ll find for a few dollars in electronics stores everywhere. Those devices don’t really compare with iPhone, and at the high-end Apple remains supreme.

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