Your employer wants to hire top salespeople and is counting on HR to deliver the best. There’s the old-fashioned way: collect resumes, sort for keywords, check on social networks, get referrals and interview.
But what about geotagging?
Employers often have “top performer clubs” for their salespeople. Incentives for these top performers usually involve rewards such as trips to Hawaii, the Caribbean or Italy.
“That’s fairly public knowledge,” said Bertrand Dussert, vice president of Human Capital Management (HCM) transformation and thought leadership at Oracle. “You can assemble the known list of salespeople and compare it to geotagged tweets.” (Clues can be found on the web. For instance, see this corporate blog post, Italy Awaits Adobe’s Top Sales Performers).