Microsoft’s enterprise phone strategy flops as revenue evaporates

Microsoft last week quietly acknowledged that a year-old plan to focus phone sales on the enterprise market is dead.

“We had no material Phone revenue this quarter,” said Amy Hood, the company’s CFO, during an earnings call with Wall Street on Thursday.

In fact, phone revenue amounted to just $5 million for the three-month stretch, representing a massive decline of 99% from the same period of the prior year. Assuming each Windows smartphone brought $500 to Microsoft, that was a sluggish pace of just five phones sold per hour. Worldwide.

It’s not as if the demise of Microsoft’s phone business was a surprise. The division, which was based on the 2014 acquisition of Nokia, has been in trouble with a capital “T” since 2015, when Microsoft wrote off $7.6 billion, nearly the full price it paid for the Finnish company’s mobile phone assets and a collection of associated patents.

To read this article in full or to leave a comment, please click here

from Computerworld Mobile & Wireless http://ift.tt/2qxbgWm
via IFTTT

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s