Rrrrrring, rrrrrrring! Hi, it’s the future calling. Got a minute?
That’s the message Amazon is sending to the world this week with the launch of its new Echo Show, a $230 voice assistant that comes with a touchscreen and the ability to make and receive video calls. Well, sort of.
Yes, the Echo Show lets you talk and message with other people — but with one major caveat: You can communicate only with people who are also using a compatible Echo device or the Amazon Alexa app. In other words, it’s Yet Another Proprietary Messaging Service. Like so many other services in that position, it’s useful only if the people you want to chat with are also committed to the platform.