Why mobile apps management trumps a traditional BYOD strategy

While mobile devices are critical to any modern business strategy, paying for company-owned smartphones or tablets — or mobile device management (MDM) software to keep them all secure — can be a wasteful pursuit.

Most employees are happier owning their own mobile devices, but don’t like the idea that their company could wipe all their data. And enterprises often over buy enterprise mobility management (EMM) software, expecting to use licenses for all of their employees. But they end up only using those licenses for a far smaller percentage of workers.

“Basically, they…end up hitting a roadblock getting every group or department, business unit or user type to sign on to have their device managed,” said Chris Silva, a Gartner research director, “especially, if it’s a personally owned device.”

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