Apple’s HEIF image format choice reinvents photography

Apple announced plans to adopt the HEIF image format at WWDC. When it did it pointed at the format’s higher-quality and much smaller image sizes, but I think there are big implications beyond this.

A new future for photography

If you’ve read your Harry Potter novels you may recall the picture the young wizard had of his Mum, Dad, and himself. They seemed alive in the image. It seemed like magic. These days it seems like an Apple Live Photo.

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