Apple’s ARKit is accelerating AR development

I appear to be slightly obsessed with ARKit. You see, what Apple has unleashed with this new AR platform is a real opportunity for developers of all stripes to get really creative with what these technologies may actually mean.

More than Pokemon

Think about reactions shortly after WWDC in June. Adam Fingerman, Chief Experience Officer at ArcTouch noted the platform potential: “With App Store distribution and in-app purchases, it’s a much more attractive platform for brands and businesses looking to create augmented experiences.”

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