Category Archives: mobile

Why ‘experiental’ marketing will be a massive IT challenge

In the 1989 comedy Back the Future, Part 2, Marty McFly travels into the high-tech, space-age future of 2015 where he encounters, among other dazzling wonders, a shark hologram advertising Jaws 10.

That kind of advertising is called experiential marketing, where consumers are deeply immersed in a brand in a way that’s novel, emotional and memorable.

Advertising on the web, TV, radio, print publications, billboards and elsewhere is here to stay. But it’s being supplemented and boosted by the rise of experiential marketing with the aid of powerful newly ubiquitous technology. Unlike more traditional forms of advertising, it appears at first as if experiential marketing doesn’t scale.

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16 essential iOS typing tips for iPad and iPhone

How much time do you spend typing on your iPad or iPhone? I imagine you spend quite a lot of your time doing just that – so here are 16 tips I’ve picked up along the way that show you how to type in iOS.

Quick currency

When you want to type another currency symbol just press and hold the dollar key and you’ll see a bunch of alternatives you can select.

Secret keys

That press and hold tip works on any character on your keyboard. Try it. In many cases you’ll see that when you do this you’ll yield a host of useful characters that don’t appear on screen.

CAPITALIZE

Everyone should know that when you double-tap the Shift key you automatically enable Caps Lock.

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What is app wrapping? One way to more secure mobile apps

App wrapping — the process of applying security policies to a mobile application such as email or a custom-built business app — can help protect corporate data without changing an app’s looks or functionality.

Once the technology is in place, app wrappers enable administrators to set policies that allow employees with corporate-owned or personal mobile devices to safely download an app, typically from an internal store.

As more companies deploy an over-arching enterprise mobility management (EMM) strategy, ensuring that sensitive corporate data isn’t compromised by employees’  mobile apps is paramount, because apps are increasingly targeted by cybercriminals as a window into backend systems.

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4 hidden shortcuts for typing faster on Android

I’ve been thinking a lot about thumbs lately.

Why, you might wonder? Simple: Whenever I watch unsuspecting strangers use their phones in public (it’s not as creepy as it sounds, I swear), I can’t help but notice how many people rely solely on their thumbs for on-screen typing.

Me? I’ve never been a two-thumb typing man myself. I’m also not a full-time swiper, which is another increasingly common type of mobile tech typist you see in the wild these days.

More than anything, what I’ve learned by observing other people’s smartphone-using habits is that there is no universal “right” way to type on a smartphone. There are several distinct styles, and what’s most natural for one person is going to feel impossibly awkward to the next. Like so many things, it ultimately just boils down to a matter of personal preference.

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Apple, the enterprise, and why mobile matters

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The simple way to scan documents with your Android phone

It’s kind of astonishing when you stop and think about all the once-cumbersome tasks our smartphones have simplified.

From check depositing to audio recording and even airplane boarding, our tiny pocket computers have truly become all-in-one life organizers and productivity machines. Our phones can do so much, in fact, that I’d wager hardly anyone actually takes advantage of all their mobile-productivity powers.

Case in point: One easily overlooked way your phone can save you time and frustration is by serving as a quick ‘n’ simple on-the-go document scanner. Google actually offers two useful tools for scanning and managing physical papers — and both can come in quite handy when you find yourself needing to save or share any sort of document, card, or receipt.

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Google Glass is back. There’s only one problem now, but it’s not what you think

Google Glass Enterprise Edition isn’t a terrible product. That’s one surprise, given the track record of the consumer version of this head-mounted display. What is a surprise is that it is not available to any business. Google has decided to partner with other companies to make the device that’s suited specifically to a vertical industry — say, medical or manufacturing. There’s no way to simply purchase the device online, even if you intend to use it for business.

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Get $100 off Amazon Echo When You Buy 2 Right Now – Deal Alert

Put 2 Echo devices in your cart and Amazon will credit you back $100 right now, effectively pricing each one at $129.99 vs. the typical $179.99 list price. But you’ll have to use a special code at checkout, to activate the discount: ECHO2PACK. Amazon Echo is a hands-free speaker you control with your voice. Echo connects to the Alexa Voice Service to play music, provide information, news, sports scores, weather, and more—instantly. All you have to do is ask. Echo has seven microphones and beam forming technology so it can hear you from across the room—even while music is playing. Echo is also an expertly tuned speaker that can fill any room with 360° immersive sound. When you want to use Echo, just say the wake word “Alexa” and Echo responds instantly. If you have more than one Echo or Echo Dot, Alexa responds intelligently from the Echo you’re closest to with ESP (Echo Spatial Perception), so it makes a lot of sense to pick up 2 right now with this discount.  See the Amazon Echo on Amazon.

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