Category Archives: Digital

Why ‘experiental’ marketing will be a massive IT challenge

In the 1989 comedy Back the Future, Part 2, Marty McFly travels into the high-tech, space-age future of 2015 where he encounters, among other dazzling wonders, a shark hologram advertising Jaws 10.

That kind of advertising is called experiential marketing, where consumers are deeply immersed in a brand in a way that’s novel, emotional and memorable.

Advertising on the web, TV, radio, print publications, billboards and elsewhere is here to stay. But it’s being supplemented and boosted by the rise of experiential marketing with the aid of powerful newly ubiquitous technology. Unlike more traditional forms of advertising, it appears at first as if experiential marketing doesn’t scale.

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16 essential iOS typing tips for iPad and iPhone

How much time do you spend typing on your iPad or iPhone? I imagine you spend quite a lot of your time doing just that – so here are 16 tips I’ve picked up along the way that show you how to type in iOS.

Quick currency

When you want to type another currency symbol just press and hold the dollar key and you’ll see a bunch of alternatives you can select.

Secret keys

That press and hold tip works on any character on your keyboard. Try it. In many cases you’ll see that when you do this you’ll yield a host of useful characters that don’t appear on screen.

CAPITALIZE

Everyone should know that when you double-tap the Shift key you automatically enable Caps Lock.

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What is app wrapping? One way to more secure mobile apps

App wrapping — the process of applying security policies to a mobile application such as email or a custom-built business app — can help protect corporate data without changing an app’s looks or functionality.

Once the technology is in place, app wrappers enable administrators to set policies that allow employees with corporate-owned or personal mobile devices to safely download an app, typically from an internal store.

As more companies deploy an over-arching enterprise mobility management (EMM) strategy, ensuring that sensitive corporate data isn’t compromised by employees’  mobile apps is paramount, because apps are increasingly targeted by cybercriminals as a window into backend systems.

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IDG Contributor Network: Fix poor VoIP call quality with a dedicated circuit

This is a bummer but I’m going to say it.

Getting a huge fiber Internet connection may not do anything to help your company’s VoIP call quality.

Assuming everything is squared away on your LAN, the most common causes of poor call quality are latency, packet loss and jitter; None of which can be controlled over the public Internet, no matter how much bandwidth you throw at it.

“But what if we have a 1G dedicated Internet connection?” Sorry, it’s not immune.

“But what if it’s fiber from a Tier 1 provider?” Your call quality is still high-risk.

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4 hidden shortcuts for typing faster on Android

I’ve been thinking a lot about thumbs lately.

Why, you might wonder? Simple: Whenever I watch unsuspecting strangers use their phones in public (it’s not as creepy as it sounds, I swear), I can’t help but notice how many people rely solely on their thumbs for on-screen typing.

Me? I’ve never been a two-thumb typing man myself. I’m also not a full-time swiper, which is another increasingly common type of mobile tech typist you see in the wild these days.

More than anything, what I’ve learned by observing other people’s smartphone-using habits is that there is no universal “right” way to type on a smartphone. There are several distinct styles, and what’s most natural for one person is going to feel impossibly awkward to the next. Like so many things, it ultimately just boils down to a matter of personal preference.

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Apple, the enterprise, and why mobile matters

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